Locally Owned, Locally Accountable.

Locally Owned, Locally Accountable.

How to Turn Hotel Front Desks into Your Best Referral Source

a warm partnership at the reception desk

The traveler checking into a Blount County hotel tonight could become tomorrow’s customer at your restaurant, boutique, attraction or service business. The challenge is simple: Will that guest know you exist? The opportunity is substantial. Visitors spent $644.2 million in Blount County — about $1.8 million per day — ranking the county eighth among Tennessee’s […]

Your small business is running well so why is it still invisible to new customers?

chatgpt image sep 8, 2026, 09 16 14 am

Marketing That Matters by Marcedes Schindler, THE HOTEL INSIDER Whether you operate a hotel, coffee shop, boutique or another Blount County business, you may be doing everything right behind the scenes. Your service is excellent, your team dependable, your prices competitive and your customers happy to recommend you. Yet when someone searches for what you […]

Think Your Small Business Can Ignore AI?

chatgpt image may 25, 2026, 09 21 09 am copy

Marketing That Matters by Marcedes Schindler, THE HOTEL INSIDER There is a lot of hesitation among small business owners when it comes to artificial intelligence. Some think it is too technical. Some think it is a passing trend. Others are simply too busy running payroll, serving customers, managing employees and keeping the lights on to […]