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Marcedes Schindler – Author Archive

Marketing That Matters is a regular expert advice guest column that explores ways small businesses can become more visible in a crowded and complex digital marketplace.

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chatgpt image sep 8, 2026, 09 16 14 am

Your small business is running well so why is it still invisible to new customers?

September 8, 2026

Marketing That Matters by Marcedes Schindler, THE HOTEL INSIDER Whether you operate a hotel, coffee shop, boutique or another Blount County business, you may be doing everything right behind the scenes. Your service is excellent, your team dependable, your prices competitive and your customers happy to recommend you. Yet when someone searches for what you provide, your business may be

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chatgpt image may 25, 2026, 09 21 09 am copy

Think Your Small Business Can Ignore AI?

June 13, 2026

Marketing That Matters by Marcedes Schindler, THE HOTEL INSIDER There is a lot of hesitation among small business owners when it comes to artificial intelligence. Some think it is too technical. Some think it is a passing trend. Others are simply too busy running payroll, serving customers, managing employees and keeping the lights on to stop and learn one more

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